I commute to and from work almost always. When I am on the road, I notice a lot of things, from billboards to actual people. I think of myself as a very observant person. Maybe that was why I noticed Anne Curtis’ billboards and bus posters for SMDC.
I used to see Marian Rivera’s face in the SM Development Corporation (SMDC) billboard in Katipunan until the past few months. The billboard is nicely positioned and is hard to miss. Since I pass by Katipunan everyday in the morning, I quickly noticed the changes. Blogging about it just kept on slipping my mind.
Anyway, I searched online to check what happened. I was able to confirm that Anne indeed replaced Marian as SMDC’s face. So there, goodbye Marian, hello Anne! For me, this is a wise decision on SMDC’s part. I think Anne’s image is way better than the first plus I think she is a lot prettier too! Also, the first is always involved into negative controversies, which may be giving wrong impressions to buyers of SMDC properties.