The after-effects of the Covid-19 Pandemic which crippled the tourism industry can still be felt in the Philippines. However, Puerto Princesa, the “Heart of the Best Island in the World,” harnesses its vast potential not only as a destination of choice but also as a preferred center of MICE (meetings, incentives, conventions, and events) to forge ahead and move forward.
Paradise in Profile
Puerto Princesa is the center of trade and commerce, education, communications, and public administration of Palawan. Its strategic location is within the growth corridor of the BIMP East ASEAN Growth Area.
Known for its UNESCO World Heritage site Underground River, it shares 50 percent of the tourist arrivals in Palawan and in the region, making it the biggest contributor to its economic growth. In 2020, Palawan logged a partial number of 157,051 tourist arrivals, 71,889 of which were visits to PPC.
A tropical paradise with a bustling urban center perfect for business-with-leisure trips, PP is blessed with lush rainforests and white-sand beaches hours away from the city proper, where a banking and commercial boom has made life easier for workaholics and busybodies.
Puerto Princesa is a relatively young settlement, having been established as a city only in 1970. The first settlers arrived on March 4, 1872; a date celebrated every year as the foundation day of the city.
As part of the Philippines’ last frontier, the city is rich in natural resources. It is the country’s largest city with a land area of 253,982 hectares. A chain of mountain ranges runs through the entire length of the city, dividing it into two distinct areas – the East Coast and the West Coast.
A significant portion of the city retains its indigenous vegetation, rainforest, mangroves, and coastal ecosystem, all of which support an amazing array of wildlife. In terms of species biodiversity and its wide range of ecosystems, Puerto Princesa is of national significance. The famous and must-visit Puerto Princesa Subterranean River National Park, which was formerly known as Saint Paul’s Subterranean River National Park, covering a protected area of 22,202 hectares is a haven to endemic flora and fauna. UNESCO has inscribed the park as a World’s Heritage Site on December 4, 1999.[Read more…]